100% Human and Viewable Guarantee

— Parsec Media offers guaranteed 100% viewable and human media —

New York, March 15, 2017 — Today Parsec Media, the first platform to sell media on a cost per second, announced a 100% viewable and 100% human guarantee. After conducting an in-depth analysis of data gathered over the past year, Parsec was able to make adjustments to its platform to ensure clients are only paying for media that captures authentic attention.

In an industry fraught with ad fraud and viewability issues, the importance of accurate metrics and data is at an all-time high. “The Parsec team has been delivering time-based advertising solutions to a number of challenges currently facing the industry,” said Ben Bring, VP, Mobile Media Director at Ansible. “This guarantee gives us peace of mind from a partner committed to increasing transparency and value.”

Under the program, Parsec will only charge for advertising that meets the advertiser’s viewability requirements and served to audiences confirmed as human by Moat.

“We continue to look for ways to increase media quality and transparency,” said Marc Guldimann, CEO of Parsec Media. “Working with Moat, we developed a measurement product that ensures advertisers are only paying for 100% human and viewable media.”

“Bot fraud and viewability are two of the biggest issues in digital advertising at the moment,” said Warren Zenna, EVP, Managing Director at Mobext, the mobile arm of Havas Media. “This is a product that addresses both concerns while delivering more efficient media spend through attention based metrics.”

The analysis combed through the platform’s data to identify all non-human traffic including data centers, spiders, scraping tools and tests conducted from mobile emulators.

About Parsec

Parsec is the first platform to charge for media based on the amount of time consumers choose to spend with advertisements. By creating and serving politely interruptive ads, Parsec removes forced and incentivized engagement, ensuring authentic time spent with consumers.

Comprised of senior advertising execs and seasoned entrepreneurs, Parsec’s team has experience across agencies, digital publishers and ad tech companies. Together, we have created the first pure attention-based media product and continue to deliver the cost effective results to our clients. Our offices are located in NYC, Chicago, LA and London.

PR Contact:

Theo Berenson . theo@parsec.media . 43 W 24th St, New York, NY 10010