Time Based Media

4 Simple Ways To Mitigate the Increase in Ad Blocking

Ad blocker use can be explained as the product of how annoying ads are and how easy they are to block.. and the recent explosion in adblocking paints a clear picture of how annoying banners have become and how easy it has become to block ads. So here’s some ideas to…

Time-Based Advertising 101

Sled was founded on the premise that attention is at the core of the media business. In ad-supported models, publishers capture attention and transfer a portion of it to advertiser messages that foot the bill for content creation.

Welcome to Time Based Media

We’re Sled, makers of Parsec.

Parsec is the first time based advertising platform for mobile. We believe that advertising can be enjoyable and entertaining again, but a couple of things need fixing first.