Homepage
Open in app
Sign in
Get started
Parsec Media
Time-based Advertising Platform
Follow
Following
Introducing Parsec’s new CEO: Ben Trenda
Introducing Parsec’s new CEO: Ben Trenda
It was clear soon after I met Ben Trenda that he was the perfect person to take the reins at Parsec. Since coming on to lead the media…
Marc Guldimann
Aug 25, 2020
Our Best Ads of 2019
Our Best Ads of 2019
A look at our most impactful campaigns over the past year
Jim Borth
Dec 30, 2019
Who surveys the survey?
Who surveys the survey?
The history of ad surveys can teach us a great deal about measurement pitfalls today.
Erik Nylen
Dec 5, 2018
Use Time-Based Data to Build Attention Audiences
Use Time-Based Data to Build Attention Audiences
Hut! Hut! Hike! Time-based Data Passback
Dan Federman
Nov 7, 2018
Coverage is King
Coverage is King
An Overview of Dr. Nelson-Field’s Benchmark Study
Aidan Goltra
Nov 6, 2018
Optimize Campaigns with Parsec Attention Data
Optimize Campaigns with Parsec Attention Data
Four ways our data creates value for your next campaign.
Dan Federman
Jun 21, 2018
Thanks for Your Time
Thanks for Your Time
How attention metrics lead to increased recall, awareness, and consideration.
Parsec
Aug 16, 2017
Latest
Did You Swipe Left?
Did You Swipe Left?
Previewing engagement functionality can drive massive increases in engagement and more intelligent sequencing.
Parsec
May 5, 2017
Parsec Drives More Attention & Engagements Over Campaign Flights
Parsec Drives More Attention & Engagements Over Campaign Flights
By Dr. Erik Nylen, Data Scientist
Parsec
Mar 21, 2017
100% Human and Viewable Guarantee
— Parsec Media offers guaranteed 100% viewable and human media —
Parsec
Mar 15, 2017
With Time Comes Clicks
With Time Comes Clicks
By Dr. Erik Nylen, Data Scientist
Parsec
Jan 26, 2017
4 Reasons 2017 Will See Huge Growth in Attention Metrics.
The past two years have seen a dramatic increase in the sophistication of measurement technologies, especially in the viewability space…
Marc Guldimann
Jan 13, 2017
What Do Mobile Users Want?
What Do Mobile Users Want?
By Dr. Erik Nylen, Data Scientist
Parsec
Jan 6, 2017
Creating Conversation Through Time-Based Advertising
It’s common to hear that marketing is a conversation between consumers and marketers, but today’s advertising is far from it. Even the most…
Marc Guldimann
Dec 13, 2016
Engagements Predict the Future
Engagements Predict the Future
By Dr. Erik Nylen, Data Scientist
Parsec
Dec 8, 2016
Parsec Presents: Buying Time 2
Partnering with Moat, AppNexus and the FT, on May 25th, 2016, Parsec hosted a discussion on time-based advertising called Buying Time 2…
Lauren Schroeder
Jul 6, 2016
Announcing Parsec’s Seed Funding
Announcing Parsec’s Seed Funding
Parsec is proud to announce seed funding from investors including Bee Partners; WGI Group; BlueTree Venture Fund; Brett Wilson, CEO of…
Marc Guldimann
Jun 22, 2016
About Parsec Media
Latest Stories
Archive
About Medium
Terms
Privacy
Teams